Hit the Books with Dan Milnor: Put Play into Practice

Hit the Books with Dan Milnor: Put Play into Practice

Not everything is meant for public consumption. This might seem counter to the general trend of modern society, where every moment of every day is shared and shared passionately. ...

Cookies by Chef Coy: Behind the Book with Secoyah Browne

Behind the Books

Cookies by Chef Coy: Behind the Book with Secoyah Browne

What began as a late night stress-relieving activity from a job in real estate finance has become a brand worth watching and a cookbook you’ll want to literally sink ...

How to take creative risks and get comfortable doing it

Planning & Creating

How to take creative risks and get comfortable doing it

Taking risks in your creative endeavors can be as intimidating as it is essential. The path less traveled often leads to the most extraordinary outcomes. Yet, many of us ...

Promoting & Marketing

How to market a book: 12 tips to boost holiday sales

Promoting & Marketing

How to market a book: 12 tips to boost holiday sales

Editor's note: This post was originally published on November 1, 2018, and was most recently updated on September 24, 2025. The holiday season isn’t just the most wonderful time of ...

The evolving creative: How self-publishing can help you pivot careers

Promoting & Marketing

The evolving creative: How self-publishing can help you pivot careers

In today’s rapidly changing world, we often find ourselves at significant crossroads. Whether it means contemplating a major career shift, navigating personal life transitions, or simply feeling the itch ...

The power of books as marketing materials for small and large businesses

Promoting & Marketing

The power of books as marketing materials for small and large businesses

Like most businesses, you’re always on the lookout to stay connected with your audience in relevant ways. So you find yourself in a perpetual loop: Make another post. Check ...

How to transform existing creative projects into new revenue streams

Promoting & Marketing

How to transform existing creative projects into new revenue streams

Learn how to repurpose your book content into new revenue streams! Blurb provides creative business strategies to boost your self-published book sales.

Where to sell your self-published book

Promoting & Marketing

Where to sell your self-published book

For some self-published creators, publishing a book is about personal achievement and creative satisfaction. But for others, self-publishing a book is a matter of business. If marketing, selling, and turning ...

Black Friday book promotion ideas: a self-publisher’s guide to boosting sales

Promoting & Marketing

Black Friday book promotion ideas: a self-publisher’s guide to boosting sales

Did you know that during the 2023 holiday season, U.S. consumers spent a staggering $211.7 billion online? That's a 3.5% increase from the previous year, according to Adobe Analytics. As ...

<strong>How to plan a book launch: step-by-step guide</strong>

Promoting & Marketing

How to plan a book launch: step-by-step guide

In the dynamic world of publishing, bringing your book to life is a momentous achievement. Yet, the journey doesn't end there. Whether you’re a novelist or a comic book ...

Marketing for photographers: tips to grow your business

Promoting & Marketing

Marketing for photographers: tips to grow your business

Professional photographers know that marketing is essential to your business’ success. By actively promoting your photography services, you can amplify your reach, showcase your unique style and skillset, and ...

Branding for photographers

Promoting & Marketing

Branding for photographers

Branding is essential to any successful photography business—whether you're a company, freelancer, or independent contractor. When you have a strong brand that resonates with your target audience, you can ...

Blurb bestselling authors on self-publishing success today

Promoting & Marketing

Blurb bestselling authors on self-publishing success today

Self-publishing has come a long way in the past few years. What was once seen as a last resort for authors and photographers has become the preferred method for ...

How to market yourself

Promoting & Marketing

How to market yourself

Undivided attention is the currency of our time. We live in an “Attention Economy."That’s why, perhaps more so than at any other point in history, knowing how to market ...

How to Stand Out in a Crowd

Promoting & Marketing

How to Stand Out in a Crowd

Your fingerprints are unique. No one else in the world has the exact same composition of grooves and swirls. The key to knowing how to stand out in a ...

How to Write a Press Release for a Book Launch

Promoting & Marketing

How to Write a Press Release for a Book Launch

When you’re getting ready to publish a book, it’s an exhilarating time. You want to set yourself up for a successful book launch and share your work with audiences ...

10 Tips for Creating a Successful Author Website

Promoting & Marketing

10 Tips for Creating a Successful Author Website

While you are busy promoting your book at live events and creating buzz on social media, it’s important to have a digital base where your readers can get all ...

10 Tips to Help You Promote Yourself Online

Promoting & Marketing

10 Tips to Help You Promote Yourself Online

Disclaimer: This is not a post about SEO or cracking the code to social media algorithms. It’s designed to help you develop a sustainable DIY approach to promoting yourself ...

How to sell your magazine for profit

Promoting & Marketing

How to sell your magazine for profit

Magazines have historically been the best marriage between commerce and content. They were some of the first publications to be sold to a mass-market, and they were the chosen ...

Book pricing guide: how to price your self-published book

Promoting & Marketing

Book pricing guide: how to price your self-published book

So, you’ve created a unique book and are ready to share it with the world. You just need to know how to do your book pricing so that it ...

How to sell your self-published book on Amazon

Promoting & Marketing

How to sell your self-published book on Amazon

Selling your self-published book can be a great side hustle or a secondary income stream. When selling your book, you have plenty of distribution options—from local bookstores to online ...

3 Easy Ways to Sell Your Book

Promoting & Marketing

3 Easy Ways to Sell Your Book

If you’ve made a book, getting it out into the world for others to enjoy is your next step. Here are three ways to sell your book: https://www.youtube.com/watch?v=-g9dTtZstLo 1. The Blurb ...

How to Find and Connect with Your Book’s Target Audience

Promoting & Marketing

How to Find and Connect with Your Book’s Target Audience

You have this great idea and you’ve done all the work to bring it to life, but now what? For some creatives, the act of creating was enough. They ...

Promoting Your Book: 3 Crucial Tools

Promoting & Marketing

Promoting Your Book: 3 Crucial Tools

It’s a pattern, by now: There are new marketing trends emerging by the second. Every day brings a new social media platform we’re told we mustn’t ignore, or another ...

How book metadata optimization can help you sell

Promoting & Marketing

How book metadata optimization can help you sell

You’ve finished your book, and you’re eager to get it into the hands of your readers, of course. But before you publish and list your book for sale, whether ...

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