David Brier's book has been called "the bible of branding" and has had the honor of being in the libraries of the late Steve Jobs and Donald Trump. Knowing the power of image, award-winning brand strategist and Fast Company expert blogger David Brier wrote a book on the eight principles that give a brand the edge, but not merely in words. He SHOWS the reader, with over 100 full-color photos and images, exactly how to do it to increase the sales and presence of any business, no matter the industry, no matter the size of the company, no matter the obstacles. SEE how it's done by a modern master of branding.