You Only Launch Once (enhanced ebook)
A Marketing Manifesto for Launching Start-Ups, Disruptive Products and New Ideas
You Only Launch Once is a marketing manifesto on radical innovation and how to create the best conditions for market acceptance of a new product, company or category. The enhanced eBook version has exclusive interviews with the founder of Tesla Motors, internationally acclaimed design maven Yves Behar, and other fearless founders and entrepreneurs who speak out on lessons learned and mistakes to avoid.
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